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What was the Chiquita Banana's recipe book?

In 1947, the United Fruit Company released the Chiquita Banana’s Recipe Book. The book was a strategic attempt to market the still “exotic” banana and make it palatable for the entire American family. How did they do it?

Does Chiquita have a geopolitical history?

The banana has a tragic geopolitical history that is often overlooked and Chiquita Brands International, formerly known as the United Fruit Company, has played an important role in that.

Why is Chiquita Banana so popular?

At home, it cultivated clubby ties with those in power and helped pioneer the modern arts of public relations and marketing. (After a midcentury makeover by the “father of public relations,” Edward Bernays, the company started pushing a cartoon character named Señorita Chiquita Banana.)

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